Venchi had a very warm welcome in New York. Our flagship store is a few steps from Union Square, in the heart of Manhattan, and it has very quickly become a point of reference for all chocolate lovers and people who like to enjoy a relaxing time with friends or family while tasting our delicacies. The American media was very supportive as well, from The New York Times to NBC, they all gave us a lot of visibility helping us to start off on the right foot.
We are lucky because we are located in one of the most beautiful areas in Manhattan, where it is still possible to walk around without being immersed in traffic, and even shop for farm-to-table products at the Union Square Market. Going up on Broadway there are also the iconic Flatiron Building and the Eataly store, where all the best flavors and products of our country can be found, including our brand.