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Welcome to V-Club!

Learn how to get the most out of our loyalty program.
Here you can read the answers to frequently asked questions.



Joining the V-CLUB couldn't be simpler:

In store: scan the QR code in store for signing up to the V-CLUB, enter your email address, click on the checkbox at the bottom to accept the Terms and Conditions and click on “JOIN THE V-CLUB. You'll immediately receive an email with your loyalty card details.

Online: If you already have an account for the website, go to your personal account page and click "Join V-CLUB" in the "V-CLUB" section. You just need to accept Terms & Conditions to receive the details of your loyalty card by email immediately.  If you don't have an account, go to the homepage and click on the Sign In section. Sign Up to the website and you'll receive your loyalty card via email within 60 minutes.

You can find your V-CLUB card number in the first confirmation email you received after joining and at the top of all newsletters you will receive after that. You can also view it in your personal account area on website, in the V-CLUB section. You can save it to your Wallet on your phone by following the instructions in the first email you received. Please remember that your V-CLUB card number is printed on all your tickets associated to the card. In store, you can ask our staff to search for your card by entering the email.



The V-Club program perks are divided into Tiers. Each tier is defined on the basis of the Chocoviar points accumulated over the last 12 months (from the current date). Below you'll find the benefits of your Tier.

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As soon as you've earned enough points to reach the next Tier, you'll be able to access its benefits.

The loyalty discount is valid for all purchases made during your time in the membership Tier of the loyalty program. If you go back to the previous Tier or progress to the next Tier, the discount will automatically be updated.

Yes, the loyalty discount can be used to purchase any Venchi product. However, the discount does not apply to shipping costs.

If, at the same time, you wanted to make use of another promotion or buy a product that's already discounted, the loyalty discount is not added to the ongoing promotions, except when explicated in the T&C of the promotions.

The welcome surprises are not related to the V-CLUB, but are reserved for new newsletter subscribers. Only those who consent to receiving Venchi communications for the first time when signing up to V-CLUB, or at any time via their personal account page on the website, can receive the email with the instructions to get the surprises.

Promotions are occasionally sent using the contact details specified when signing up (SMS or email). The messages you receive will contain a discount code for activating the promotion: you'll receive instructions, so follow them carefully!

However, the permanent discount is automatically applied every time you link your V-CLUB card to a purchase (at the till or at checkout), starting from the V-PINK Tier.

You won't move up to the next Tier until you have enough points to meet the minimum entry threshold. You'll advance to the next Tier once your points have been credited, within 5 minutes after your purchase. The email notification may arrive up to 24 hours later, but in any case, the perks of your new Tier will already be active on your loyalty card.

No, benefits are valid only in United States.

Points Collection


Checking your points balance couldn't be simpler! You can view it:

- by signing in to your account and going to the "Loyalty Program" section.

- on the "Check your balance" page by entering your email address and V-Club card number here

- on the receipt of any purchase made in store associated with your V-Club card.

Every day, your balance will update with the Chocoviar points accumulated from purchases made within the last 12 months/365 days (from the current date). 

In store: you'll need to present your loyalty card at the till, showing the email with the QR code or the loyalty card saved to your Wallet.

Online: you'll need to login on the website using the “SIGN IN” section. Please make sure that you completed the registration process to V-CLUB.

To collect points, you should make a purchase of at least $1.

No, please check the list of participating stores to find out where you can collect points. For online purchases, check the list of Countries we ship to.

Check participating stores:


No, they do not count towards your Chocoviar points total.

Once your return has been finalised, the points collected from this purchase will be subtracted from your total, and Tier of belonging will be updated accordingly.

The points earned from online purchases are allocated once you've been successfully billed, within a maximum of 48 hours from receiving your order confirmation.

Other Information


Check the "Participating Stores" page [link] for a current list of the stores that participate in the V-CLUB program.

Check the Countries covered by shipping:

Find the current Terms and Conditions on the dedicated page of the website. [link]

To unsubscribe from the loyalty program you must send an email to explaining the request. Please remember to indicate your V-CLUB card number or the email used during registration.

Still got questions? Write to our customer care!
If everything is clear, we'll see you soon at V-Club.