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What is the Mid-Autumn Festival? And What are Mooncakes?

The Mid-Autumn Festival, celebrated across East and Southeast Asia, is a time of togetherness, appreciation for the harvest, and a touch of magic under the full moon. As you prepare to indulge in delicious mooncakes and immerse yourself in the festivities, we invite you to step into a world of timeless traditions and delectable flavors as we unveil the magic of the Mid-Autumn Festival. Join us on a journey that bridges cultures, history, and the irresistible allure of chocolate. Here is your gateway to a celebration that awakens the senses and ignites the imagination.

Ancient Origins and Lunar Reverence 
The Mid-Autumn Festival, also known as the Moon Festival, traces its roots back over 3,000 years to ancient China. It typically falls on the 15th day of the eighth lunar month, marking the middle of autumn and the peak of the harvest season. Centered around the full moon, it is a celebration of the autumn harvest and the moon's symbolic presence. Families come together to gaze at the moon and offer gratitude for the bountiful harvest and pray for good fortune.

Mooncakes - Ancient Secrets in Every Bite
At the heart of Mid-Autumn Festival celebrations are mooncakes, round pastries adorned with intricate designs, that contain a wide variety of sweet fillings. Legend has it that they were originally used over 2000 years to convey secret messages during an ancient rebellion against the Mongols.  Today, these treasured treats have evolved far beyond their original clandestine purpose, symbolizing connection and togetherness with loved ones. Modern bakers experiment with new flavors like chocolate, ice cream, matcha, and more, to cater to changing tastes. 

Moonlit reunions 
The Mid-Autumn Festival is primarily a time for togetherness and reunion, as families come together to gaze at the moon, share stories, give thanks, and enjoy each other's company. It's a time for strengthening bonds and creating lasting memories. Mooncakes are often given to friends and family as a token of good luck and prosperity, so be sure to share your mooncakes with those you love!

Mooncake Games
During the festival, there's a traditional game called "Deng Mi" or "Guessing the Lantern Riddles," where players guess riddles attached to lanterns for a chance to win small prizes. In some cultures, a dice game accompanies the festival. Players roll dice to determine which of them gets first choice of the mooncakes.

The Legend of the Jade Rabbit
The Moon Rabbit, also known as the Jade Rabbit or Yutu, is a popular folktale, central to Mid-Autumn celebrations, where a rabbit is believed to reside on the moon, pounding herbs or making elixirs. It is said to have been the sole companion to the moon goddess Chang'e, who was banished to the moon for attempting to steal the power of immortality from her husband.

Tea's Tranquil Charm 
Tea drinking is an integral part of Mid-Autumn Festival traditions. Families gather to sip fragrant teas and reflect on their past and present spent together, all while enjoying delicious mooncakes. The bitterness of the tea is said to balance the sweetness of the mooncakes. creating a sensory experience that complements the festival's spirit.

Lanterns Aglow 
Lanterns of all shapes and sizes illuminate the night sky during the festival. Originally, they were used to signal others during times of war, but they have evolved into vibrant displays of artistry and creativity. Families take to the streets with lanterns in hand, creating a breathtaking spectacle under the moonlit night. 


As the Mid-Autumn Festival approaches, it presents a unique opportunity for both reflection and celebration. It's a time to honor ancestral traditions, connect with loved ones, and create lasting memories. Whether it's crafting your own lanterns, sharing stories of the moon's allure, or relishing the delightful flavors of mooncakes, the festival encourages mindfulness and appreciation for cultural heritage. So please join us in celebrating the joy of family, the allure of legends, and the spirit of togetherness as we introduce our limited-edition Mid-Autumn Festival collection. Every bite is a journey that melds tradition with innovation. Stay tuned!

Venchi Chocolate Selection